Boost Products from The Netherlands will be the first company using Philips Lumalive light emitting textiles for clothing.

After years of research, Philips has succeeded in incorporating special LED technology into fabric. “Lumalive brings fabrics and clothing alive”, says Bas Zeper, CEO of Philips Lumalive. “This now gives marketeers a tool with which to reach their market in an interactive and more effective way.”

“The LED technology in Lumalive offers unlimited graphics and interactive applications and, in combination with the trendy promotion clothing, guarantees an impressive and distinctive experience.” says Raymond Lentz, director of Boost Products.

I can imagine having parties where everyone has one of those shirts. A visual explosion of colors to the beat of the sound. Changing the color or images depending on the size of the group, ..read more